![]() ![]() ![]() Giovanna Sanzò, Licensing Director at Sanrio GmbH had the following to say about the deal: “The 45th and 35th anniversaries of Hello Kitty and Tetris respectively are the perfect opportunity to launch this exciting partnership. Tetris Effect is just one of a few recent additions to the Tetris family that have helped to re-ignite the gaming community's love for the brand. Posted in an official press release on the Tetris website, the two companies discussed the current plans that are in place to support a multi-year partnership to collaborate on merchandise and new video games. ![]() There aren’t any real details on what the game will be, or how it will play, but this is just the first step in the two companies’ working together to create new games and merchandise. Set to debut on June 3, the new collaboration between Tetris and Sanrio will bring many of the Sanrio characters to life in an online game within the Tetris universe. ![]()
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